Several dozen commercial brands of peanut butter on the market.
Joseph Rosefield perfects a process to prevent oil separation in peanut butter.
Rosefield Packing Company obtains trademark registration for Skippy peanut butter in all 48 states and Hawaii.
Wide mouth jar first used for Skippy peanut butter.
Production of Skippy peanut butter begins in Minneapolis, MN.
Production of Skippy peanut butter begins in Portsmouth, VA.
Patent issued to Rosefield Packing Company for making peanut butter.
Rosefield obtains a U.S. trademark registration for Skippy peanut butter.
The Best Foods, Inc. (predecessor company of Bestfoods) acquires Rosefield Packing Co.
Production of Skippy peanut butter begins at Bestfoods plant in Dallas, TX.
Skippy peanut butter sponsors "Dennis the Menace" television show.
Norman Rockwell creates illustrations for Skippy peanut butter.
June 20, 1977 - Production of Skippy peanut butter begins at Little Rock, AR, plant.
Skippy Reduced Fat Creamy and Super Chunk peanut butter spread introduced. During the same year Olympic Champion speed skater Bonnie Blair is featured in a Skippy peanut butter T.V. commercial and various other marketing and public relations activities.
Skippy relaunches an easier-to-spread Reduced Fat peanut butter spread. Derek Jeter named spokesperson for Skippy peanut butter.
Skippy launches the first no-stir natural peanut butter spread, Skippy Natural Creamy, and later launches Skippy Natural Super Chunk®. Skippy quickly becomes America's #1 Natural peanut butter spread!
Skippy Natural Creamy Peanut Butter Spread with Honey launches. Great sweet taste comes Naturally!