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Crushin’ It Tour Kicks Off at Bama

August 22, 2025
Crushin’ It Tour at University of Alabama with Jam Miller

As summer winds down, back-to-school festivities heat up, and that means college football. The team heading up the SKIPPY® Crushin’ It tour launched the campaign at one of America’s bastions of the game: the SEC’s University of Alabama. Jamarion “Jam” Miller, a senior running back for the Crimson Tide, was on hand to help students take a break between classes to enjoy swag, fun activities and plenty of SKIPPY® peanut butter snacks.

As part of the SKIPPY® team’s mission to fight food insecurity, it donated 5,000 jars of peanut butter to the campus pantry.

One lucky student also won the Spread the Success with SKIPPY® Peanut Butter giveaway — a monthly supply of peanut butter for the duration of the student’s undergrad days. With Tuscaloosa behind them, team members are on their way to the University of Mississippi, Clemson University and Georgia Tech.

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