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Our History

Spreading fun since day one

  • 1932

    Joseph L. Rosefield begins selling SKIPPY® Peanut Butter in Alameda, California

  • 1934

    Rosefield produces first crunchy-style peanut butter.

  • 1935

    SKIPPY® Peanut Butter becomes first peanut butter to be packaged in a wide-mouth jar.

  • 1948

    Rosefield obtains a U.S. trademark registration for SKIPPY® peanut butter.

  • 1977

    Production of SKIPPY® peanut butter begins at Little Rock, Arkansas plant.

  • 1979

    Annette Funicello appears in popular ads for SKIPPY® peanut butter.

  • 1994

    SKIPPY® Reduced Fat Creamy and SUPER CHUNK® peanut butter spread introduced

  • 1998

    In the film ‘The Parent Trap,’ the characters famously paired a popular chocolate sandwich cookie with SKIPPY® peanut butter, creating an iconic snack that delighted millions of fans.

  • 2005

    SKIPPY® peanut butter launches the first no-stir natural peanut butter spread, SKIPPY®  Natural Creamy peanut butter spread, and later launches SKIPPY®  Natural SUPER CHUNK® peanut butter spread.

  • 2010

    SKIPPY® Natural Creamy Peanut Butter Spread with Honey launches.

  • 2013

    Hormel Foods acquires SKIPPY® peanut butter.

  • 2014

    Bruno Mars sings “Smoother Than a Fresh Jar of SKIPPY®” in massive hit song “Uptown Funk”, leading to an ad campaign featuring the song in 2018.

  • 2016

    The SKIPPY® brand releases SKIPPY® P.B. Bites, featuring a crunchy center with a soft, non-sticky peanut butter coating, the product is the first in its category of peanut butter snacks.

  • 2019

    SKIPPY® peanut butter becomes only mainstream peanut butter brand, at the time, to release a squeeze pack option, offering additional value and options to consumers.

  • 2020

    Available in creamy and chunky varieties, SKIPPY® No Sugar Added Peanut Butter Spreads are made with three simple ingredients – peanuts, palm oil and salt. SKIPPY® Peanut Butter Blended with Plant-Based Protein delivers 3 additional grams of plant-based protein per serving than the brand’s original formulation.

  • 2023

    The makers of SKIPPY® Peanut Butter unveil Girl Scout Cookie™ Inspired P.B. Bites, combining two iconic brands within a single bite

  • 2024

    SKIPPY® peanut butter returns to Canadian store shelves as the signature ingredient of five all-new, innovative snacking options