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2013
Hormel Foods acquires SKIPPY® peanut butter.
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2014
Bruno Mars sings “Smoother Than a Fresh Jar of SKIPPY®” in massive hit song “Uptown Funk”, leading to an ad campaign featuring the song in 2018.
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2016
The SKIPPY® brand releases SKIPPY® P.B. Bites, featuring a crunchy center with a soft, non-sticky peanut butter coating, the product is the first in its category of peanut butter snacks.
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2019
SKIPPY® peanut butter becomes only mainstream peanut butter brand, at the time, to release a squeeze pack option, offering additional value and options to consumers.
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2020
Available in creamy and chunky varieties, SKIPPY® No Sugar Added Peanut Butter Spreads are made with three simple ingredients – peanuts, palm oil and salt. SKIPPY® Peanut Butter Blended with Plant-Based Protein delivers 3 additional grams of plant-based protein per serving than the brand’s original formulation.
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2023
The makers of SKIPPY® Peanut Butter unveil Girl Scout Cookie™ Inspired P.B. Bites, combining two iconic brands within a single bite
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2024
SKIPPY® peanut butter returns to Canadian store shelves as the signature ingredient of five all-new, innovative snacking options