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Crushin’ It Tour Wraps with a High-Energy Finale at Georgia Tech vs. Clemson Game

September 16, 2025

The SKIPPY® Crushin’ It Tour capped off an unforgettable season with a spirited final stop at the Georgia Tech vs. Clemson football game — and the energy was off the charts. From the moment the brand team hit campus, it was clear this wasn’t just another game day. It was a celebration of student hustle, campus pride, and peanut butter-powered positivity.

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Tour Highlights That Brought the Crunch

  • Over 20,000 jars donated to support campus food-security programs, reinforcing the SKIPPY® brand’s commitment to fueling students beyond the tailgate.
  • Four lucky students scored big in the Spread the Success with SKIPPY® Peanut Butter Giveaway, earning one jar per month for the rest of their undergrad journey.
  • Branded experiences gave students a break from the grind — from interactive campus activations to high-energy tailgate zones.
  • Exclusive SKIPPY® brand merch turned heads and sparked conversations, driving brand love and visibility.

Leaving a Lasting Impression

The SKIPPY® Crushin’ It Tour wasn’t just about peanut butter — it was about showing up for students in meaningful ways. Through product sampling, immersive experiences, and purpose-driven initiatives, the brand made its mark as a fun, supportive, and energizing part of student life.

As the tour wraps, one thing’s clear: the SKIPPY® brand is crushin’ it — and students are here for it.

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