Iconic SKIPPY® Peanut Butter Brand Makes Long-Awaited Return to Canada

Beloved SKIPPY^® peanut butter returning to Canadian shelves as the signature ingredient of five all-new, innovative snacking options.

After a seven-year hiatus, the iconic SKIPPY^® peanut butter brand is returning to the Canadian consumer market, and doing so in innovative fashion. The beloved peanut butter brand will arrive at Canadian retailers in the form of five all-new, peanut butter-inspired snack products — rather than the classic lines of jarred peanut butter — that will soon be available on shelves nationwide.

“It’s an exciting day for peanut butter lovers throughout Canada,” said Shawn Levy, country manager of Canada for Hormel Foods. “The return of the SKIPPY^® brand is a big win for Canadian consumers as we reacquaint the country with the familiar and comforting flavor of SKIPPY^® peanut butter.”

Hormel Foods Corporation, which acquired the SKIPPY^® brand in 2013, is showcasing the first phase of its Canada re-launch with a rollout of new SKIPPY^® snack products at the SIAL Canada 2024 show, which begins today at the Palais des Congrès in Montreal. This first-phase rollout includes five different snack iterations, including SKIPPY^® Crispy Thin Potato Cookies, which will be available in June at select Costco Canada retailers.

More new SKIPPY^® snack products are also expected to be launched in Canada in the future.

“We are just getting started,” said Bonita Wong, senior brand manager at Hormel Foods. “We expect these new SKIPPY^® snack products to make a splash in the Canadian market, and we have many more exciting ideas in store for the future that are sure to be a hit with consumers. Stay tuned for more!”