The Secret’s Out
The SKIPPY® Brand Partners with Milk Bar® to Reveal Secret Ingredient
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The Secret’s Out

December 15, 2025

This holiday season, we’ve got some seriously sweet news.

Ever wonder what makes Milk Bar®’s famous Chocolate Peanut Butter Crunch Pie so irresistible? The secret is SKIPPY® Creamy Peanut Butter! Yep, that dreamy, peanutty deliciousness you know and love has been the star ingredient all along.

And now, the pie is yours for the taking—available at Milk Bar® bakeries and shipped nationwide. But wait, there’s more!

Holiday Happiness in Every Bite

We’re bringing the magic home with a brand-new Peanut Butter Crunch Bar recipe that’s easy, nostalgic, and perfect for holiday celebrations. Think creamy peanut butter, crispy rice cereal, and a chocolate-peanut coating that hits all the sweet-and-salty notes.

Get Recipe

Why are we so excited? Because peanut butter is at the heart of so many traditions—buckeyes, cookies, and now, this iconic dessert. Whether you’re sending the pie to loved ones, picking it up in-store, or whipping up your own version at home, this partnership is all about making the season deliciously memorable.

Ready to bake?

Grab the recipe for Peanut Butter Crunch Bars at peanutbutter.com now and let the holiday cheer begin. And if you’re craving the original pie, Milk Bar® has you covered starting December 15.

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