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We’re Here To Spread Joy In Every Jar

November 3, 2025
We’re Here To Spread Joy In Every Jar

What happens when you twist the lid off a jar of SKIPPY® peanut butter? We like to think a little joy escapes — and maybe a spoonful or two disappears shortly after. Our latest campaign is all about that moment: the pure, peanut-buttery delight that lives inside our iconic teal jar.

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We wanted to bring people back to the jar — to rediscover the satisfying, smile-inducing experience that comes with every scoop. So we whipped up a lighthearted campaign starring a delightfully quirky spokesperson who embodies one thing: joy. And we’ve got a new tagline to match: “Where There’s a Jar, There’s Joy.”

“Staring Problem” shows just how magnetic a jar of SKIPPY® peanut butter can be, while “Tug” reveals the lengths people (and pets!) will go to for a taste of that creamy goodness.

We’ve been spreading joy for over 90 years — and we’re just getting started. With our just-right touch of sweetness, SKIPPY® peanut butter is the kind of feel-good food people keep coming back for. And we’re thrilled to share that joy across TV, social media, and digital platforms all campaign long.

So go ahead — twist that lid, grab a spoon, and let the joy begin.

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